HEATHER "MCT" MCTAVISH PEREZ
831:905:5902
mctavish.h@gmail.com
VIRTUE WORLDWIDE - The Creative Agency by VICE
Brooklyn, NY
Aug.2025-Present
Executive Creative Director
Amplify
Brooklyn, NY
Jan. 2025 - Aug. 2025
VP, Executive Creative Director
VIRTUE WORLDWIDE - The Creative Agency by VICE
Brooklyn, NY
June.2017-Jan. 2025
Executive Creative Director, The Americas (formerly GCD, CD, ACD)
poppi, Delta, Planned Parenthood, Logitech, P&G All Good, Chevy, Coca-Cola, Dove Men+Care, Bushmills, ASICs, New Business
GOOGLE
San Francisco, CA
May.2016-May.2017
Copy Lead
Brand Marketing-Social Lab
BIG SPACESHIP
Brooklyn, NY
November.2014-February.2016
Senior Copywriter
Organic Valley, Google, TBS, Samsung, DreamWorks
HAVAS
New York, New York
May.2014-November.2014
Copywriter
Liberty Mutual Insurance
360i
New York, New York
July.2012-May.2014
Copywriter
NBC Olympics, Coca-Cola, Scotts Miracle-Gro, Smirnoff
360i
New York, New York
May.2011-July.2012
Associate Copywriter
Fanta, Coca-Cola, Dentyne, Simply Orange Juice
AWARDS
2025 Cannes Lions Silver Lion in the Social + Creator category
2025 Clio Awards Bronze in Film Craft – Original Music.
2025 The One Show Merit in Creative Effectiveness – Toys & Games
2025 The Drum Awards for Marketing Gold in Content and Gold in Reta
2025 AICP Winner in Influencer
2024 BevNET Awards Campaign of the Year
2024 New York Times Rankings Feature in "Best of the Bunch" Premier Creative Spots
2024 Samba TV & Adweek Metrics #1 Most-Viewed and Most Impactful Super Bowl Commercial
2024 The Clio Network / Ads of the World Official Archive Feature
2023 ADC 102nd Annual Awards Shortlist in Advertising – Television / Film / Online Video
2022 The Webby Awards Nominee in Advertising, Media & PR – Best Influencer Endorsement
2022 Adweek Brand Leaders Distinctions Featured Master Campaign for Cultural Impact
2022 Shorty Award Bronze Podcast
2022 Anthem Award Silver Diversity, Equity, Inclusion Podcast/Audio
2022 ADC 101st Annual Awards Shortlist in Advertising – Television / Film / Online Video
2021 The One Show Merit in Creative Excellence – Integrated Campaign
2021 iSpot.tv Ad Rankings Top 10 Most-Viewed Digital and Broadcast Olympic Placements
2021 Effie Bronze Commerce + Shopper: New Product/Service Integration
2019 AICP Shortlist Next Purpose Driven Advertising
2019 Webby for Good Advertising, Media, PR, CSR campaign
2018 Shorty Social Good Award Best Consumer Brand
2011 Shorty Award Best Use of Social Media
EDUCATION
Bachelor of Business Administration